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Highgate CC identity: Use of logos, branding and colour

This section contains general advice for anyone creating assets on behalf of Highgate CC - not only for this website. If you are creating another piece of club- branded content such as a document, poster - or even kit and other merchandise -  you should always attempt to follow the club branding guidelines as this will make your presentation look official, consistent and will generally reflect well on the club.

Referring to Highgate CC in text

There are many ways to refer to our club! Highgate teams have many names and nicknames (e.g. The 'Gate, Gators, HCC, etc) and it's okay to use all of them. Just a few guidelines:
  • If it's an official document or announcement, make sure you refer to the club formally e.g. Highgate Cricket Club or Highgate CC
  • We have a tennis section! If you are writing about the wider, combined club, make sure you refer to 'Highgate Cricket & Lawn Tennis Club' (or Highgate C&LTC for short)

Logo & Badge

Due to being a dual cricket and tennis club, we have two key graphical assets - the club logo and the cricket section badge. This might seem a little complicated, but it's really quite straightforward:

Club Logo

Highgate CLTC logo

300 x 300px

This is the official logo of the combined Highgate Cricket and Tennis club. It appears on all official club documents and signage. There are no hard rules for it's use. Some guidelines include:

  • DO USE for official club documents and communications (e.g. child welfare policy document, a club officer's email signature)
  • USE to indicate when something is relevant to the entire, combined club (e.g. not solely to do with cricket)
  • DO NOT USE in place of - or as a substitute for - the cricket club badge (see below)
  • USE the officially resized versions provided here. DO NOT resize the logo by hand or using basic graphics software like MS Paint (these methods often lead to badly pixelated, low quality images)

 

Club Badge

Highgate CLTC cricket section badge

116px x 119px

This is the official badge of all of our cricket teams and is a visual shorthand for Highgate cricket club. This is what identifies us as Highgate cricketers. It also predates the club logo by many, many years and is recognisable to many people in the wider cricketing community, including many ex-Highgate players around the world. Again there are no hard rules for it's use, but the following guidelines apply:

  • USE as a badge on official cricket club social media accounts like Twitter and Facebook
  • USE as a watermark or stamp for a team photo
  • USE when creating content that is specific to a cricketing audience i.e. not the tennis section (it is okay to show the badge and the logo together where relevant)
  • USE when creating visual assets for the cricket club: e.g. posters, signage, etc
  • USE when ordering/designing club kit
  • As with the club logo above, USE the officially resized versions provided here, do not attempt to create your own

Fonts

The website will automatically publish content using our default font. Please do not attempt to change this or publish content in any other typeface. It's inconsistent, and it looks nasty. Seriously.

Colours

These are the key colour values for our official colours (as used in our club badge and on our kit)

CLUB COLOURS Maroon Blue Gold
HEX (for websites) #ab3d3e #5067e3 #ffc300
RGB VALUES (for advanced web design (e.g. CSS) and some publishing software) (171, 61, 62) (80, 103, 227) (255, 195, 0)
PANTONE REFERENCE (required mainly for professional printing on material e.g. clothes and signage) 1955 7455 1235

Below is the full colour palette for the website, including allowable variations on each primary colour

Tint 2 Tint 1 Primary Shade 1 Shade 2
#FEAEAE
#FEAEAE
#D36E6E
#D36E6E
#AB3D3D
#AB3D3D
#841C1C
#841C1C
#590303
#590303
#A0ADF4
#A0ADF4
#7386EB
#7386EB
#5067E3
#5067E3
#2F4AD9
#2F4AD9
#112ECB
#112ECB
#FEAEAE
#AB3D3D
#D36E6E
#D36E6E
#AB3D3D
#AB3D3D
#841C1C
#841C1C
#590303
#590303
#FFDB64
#FFDB64
#FFD139
#FFD139
#FFC300
#FFC300
#C69700
#C69700
#9B7700
#9B7700

Images and other media

As an author, you can use images and video from the Media Library. This is accessed through Media > Library (found in the left hand side menu within the Content Authoring area). You can also access this area when writing a post to place an image or other media in your article.

You are permitted to use existing images within the the Media Library or upload your own, however;

Any media uploaded to or published on highgate-cricket.co.uk MUST observe the following rules:

  • Nothing should be uploaded or published that could be interpreted as being in bad taste, offensive or disrespectful to anyone (i.e. not just by other members but also opposition, umpires, parents and in fact, any one who might visit the site!)
  • Any media added to the site must be given a category using the existing categorisation system (e.g. 'Match Action', 'Ground', 'People', 'Colts')
  • Any media containing images of colts or any other under-18s should be categorised as 'Colts' and nothing else
  • All images should include captions and 'ALT text' - these are descriptions that help the meaning or purpose of the images be displayed to visitors who cannot view them (e.g. visually impaired users, older browsers, Google and other search engines)
  • Captions or ALT text for images of under-18s must not under any circumstances name or otherwise identify any of the children in the image/video
  • Never use clip art, low-quality images or anything taken off another site on the Internet - it looks poor, and it is potentially a breach of copyright